YouTuber Jev ‘Jevholution’ Maravilla pulled off a convincing prank in a McDonald’s, where he created a promotional poster of his own design and installed it without the staff noticing.
His prank has since gone viral, with his Tweet of the initiative garnering 195,000 retweets and over 797,000 likes as of September 4. The Tweet, posted on September 2, states that the poster had been left up for 51 days.
“I noticed there was a blank wall at McDonald’s so I decided to make this fake poster of me and my friend. It’s now been 51 days since i hung it up.”
Jevholution explained the premise of the project in a YouTube video on August 2, stating that it held a deeper purpose than a harmless joke. He pointed out the many posters within the establishment, noticing that there were no Asian models in any of them. He took it upon himself to change that.
“If you haven’t noticed, there aren’t a lot of Asians represented in media… Look around. There are literally no Asians on any of these walls. Maybe we can change that.”
An empty spot on the wall, just above a small table, provided the perfect location for the poster.
Jev and his friend, Chris, took a picture in front of their neighborhood event center, edited the photo to match the graphics in the McDonald’s posters, and received a print of their picture a week later. Jev then threw together a mock employee’s uniform and managed to hang the picture in the blank space with the help of his friends.
“I really hope they never take it down.”
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Jev’s prank was more than a practical joke. It was also a message, meant to hold a megaphone to Asian representation in media of all kinds. Whether Jev’s poster will remain in the restaurant is still to be seen, but his point was made loud and clear.