After a long time unofficial association, Twitch streamer Dr DisRespect and shaving and razor supplies company Gillette have finally teamed up officially.
While in character, Dr DisRespect, real name Guy Beahm, sports an impressive moustache, which is very much a part of his brand image, featured prominently on his logo.
And the Doc’s unofficial theme tune is also dedicated to the Gillette brand and their famous “best a man can get” slogan, which he often plays at the beginning of his live streams.
Dr DisRespect has become one of the most popular streamers on Twitch over the past two years, already securing sponsorships from gaming related brands G-FUEL and Turtle Beach, but Gillette is his first non-gaming related partnership.
He announced the sponsorship via an extravagant new green screen setup on stream, welcoming Gillette to the “Champions Club” – the name given to his loyal fan base.
Gillette confirmed the deal via Twitter, saying they heard fans “loud and clear” – and it is fitting sponsorship given the Doc’s persona and prominent facial hair.
We heard the fans loud and clear – and are giving them the best a man can get!
— Gillette (@Gillette) June 4, 2018
Dr DisRespect also recently was officially recognized in his common game of choice, PlayerUnknown’s Battlegrounds (PUBG), as he and another popular streamer, Michael “shroud” Grzesiek were given their own official skins in game.
As the popularity and mainstream attraction of Twitch as a platform continues to grow, it is likely even more non-gaming entities become commercially involved in sponsoring and partnering with streamers and events.
Official esports events and organizations, such as the Overwatch League and Team SoloMid, have already began attracting these types of sponsors, but Dr DisRespect is perhaps the first solo streamer to attract this kind of deal.