French football club Paris Saint-Germain have renewed their partnership with Chinese esports organization LGD Gaming.
The renewal will see LGD’s team in popular MOBA title Dota 2 continue to compete under the banner of PSG.LGD.
Despite announcing the extended alliance, the length of the new deal has not been disclosed at the time of writing. The partnership was originally established in April 2018.
The two parties will continue working together to “promote the internationalization and commercial operation” of the team.
PSG.LGD have also unveiled a new look that they will move forward with, changing their logo to reflect LGD’s new logo that was revealed in December 2019 and PSG changing “eSports” to “esports” in their own branding.
PSG.LGD proved to be a force in Dota 2 almost instantly, winning a Major tournament just one month after forming in 2018. They witnessed continued success as the year progressed, emerging victorious at the MDL Changsha Major in the same month and eventually placing second at that year’s The International — netting themselves over $4m in the latter.
In 2019 they continued to play well but couldn’t keep their winning streak alive, placing fourth at The Chongqing Major and MDL Disneyland Paris Major, third at ESL One Birmingham, and third at The International 9.
A familiar name with a brand new look – the PSG.LGD team logo will be undergoing transformation!
Our Dota 2 team will take on new challenges under the rebranded logo and we hope that it can create its legendary moments! @LGDgaming @PSGeSports pic.twitter.com/P6A4ScOVPp
— PSG | LGD (@PSGLGD_) December 1, 2020
In 2020 they underwent drastic changes following a difficult year, especially considering the global health situation moving competition online. On September 16th, they unveiled an all-new roster which included loaning two players from domestic rivals EHOME.
PSG have a similar partnership in League of Legends, competing in the Pacific Championship Series — the home for competition in Hong Kong, Taiwan, and Southeast Asia — as PSG.Talon. The football club partnered with Hong Kong-based organization Talon Esports in June 2020.